As the pandemic drags on, events of all sorts—including fundraising galas and the like—are taking on new dimensions. Technology that took on the center stage during the pandemic will continue to reshape the fundraising events’ landscape. Even when we return to the “good old in-person galas,” there are fundamental changes that will likely survive the return to normalcy.
Technology Rules
As in-person galas were suspended at the outset of the pandemic, the progressive non-profits jumped on the virtual event band wagon. Nearly two years into the pandemic, virtual events appear to be here to stay—albeit in a slightly different format. Even with in-person events in full swing at some non-profits, “hybrid” has become the new buzz word. Now—more than ever—mobile devices will be the glue that tie in-person audiences to remote participants.
The pen and paper planners will soon feel lonely among “digital generation” that will lead the streaming of important events or using state-of-the-art event technologies to roll out impactful events.
Data Management
In-person registrations will give way to online log-ins which will provide planners with a wealth of information on active participants. Even at in-person events, there are a myriad of smart technology sensors to track the behavior of participants, their active involvement in silent auctions and even F&B consumption. There will even be a direct tie-in with e-commerce.
Virtual Events: Here to Stay
Virtual/hybrid events have rapidly evolved from the early days of the pandemic. There are now countless platforms for streaming events—each with its unique features. Both planners and participants will likely have to accept the fact that there is no getting away from virtual events of some sort (likely, in tandem with an in-person event—or maybe not). Like all other novel technology responses, virtual event planning will continue to evolve providing participants with increasing features to use and to be engaged.
One of the critical components of successful virtual events will continue to be connectivity. Connectivity will likely be as important as content. Thus, bandwidth and speed will dictate how well the organization is equipped to retain active remote participants.
All-Important Safety
The pandemic brought on hyper-awareness of the growing importance of safety to successfully attracting participants to in-person events. There is now considerable pressure on event organizers to provide participants with the needed peace of mind if they are to attend an all-important fundraiser. The all-too-familiar Covid-19 health and safety protocols will likely be enshrined in most event planning companies’ modus operandi—and technology will only magnify the importance of adhering to such protocols; AND help alleviate any concerns prospective participants may have.
Collaboration & Partnerships
Event suppliers have had to evolve and adapt. Pandemic and technology have given rise to new business opportunities for the event industry suppliers—including venues, catering companies, A/V providers, creative agencies—and yes, event planning companies. These challenges will likely lead to new business opportunities for all provided each service provider recognizes the importance of collaboration in delivering impactful events.
To sum up, looking into the future, the pandemic may be viewed just as much a blessing as a curse. History will show that from the ashes of all calamities have risen newer and bolder solutions. Event industry may look back at the pandemic as much an opportunity to innovate as a lasting disaster. Like many other sectors of economy, the better fit organizations will not only survive but prosper.